Going on the road in 2023? Use Digital Storytelling Software to take your single source of truth with you.

Most of us in 2022 were very glad to get back to in-person events. Trade Shows, Expos, and other events have made a steady return in recent years. In 2023, this trend looks to continue, with more businesses looking at investing in attention-grabbing experiences that capture new leads and deepen existing client relationships.

Events have been largely put on pause in the recent pandemic years. Even as economies started to return to ‘normal’, many have remained relatively low-key in 2022 when compared to their pre-pandemic height.

The trend for 2023, however, is a marked return to in-person events and a commitment to making them worthwhile for everyone. This means more hybrid events are on the menu.

Hybrid events are becoming more frequently integrated into the design of venue spaces, and research shows that attendees are actually drawn to physical events when they include a hybrid component, feeling that they get more out of it by being there ‘in person.’

The financial risk of in-person events has always been a fundamental part of the equation, however.

Investments must deliver lasting value, even when they are made for a short-term installation. Digital media, hardware and hybrid events can seem like an extravagance for just one or two trade shows, however some 86% of companies (B2B) who host a hybrid event still see positive ROI, even 7 months after the original event.

Digital storytelling software is perhaps the most important piece of the puzzle. It deploys all your digital stories and other digital assets across all the AV hardware, and can handle the challenge of hybrid or immersive digital experiences. It can also do a lot more things besides; all of which makes it essential for a return to in person events, and taking your brand story on the road.


How Digital Storytelling Software helps adapt your brand to regional contexts


If you’re going to bring one tool with you when you take your brand story on the road, it should be digital storytelling software. As with every worthwhile investment, it takes a little time to get everything set-up beforehand, but with good preparation your digital storytelling software will become one of the most valuable assets your company has.

With digital storytelling software, businesses can create and maintain tailored messages that are perfectly suited for each audience. This is especially valuable to companies that trade across a variety of sectors and regions. Distinct pain-points and regional contexts are easier to accommodate when the digital storytelling software keeps it all well-organized and accessible with a tap on a tablet or click of a mouse.

It can also be hard to coordinate brand messaging across a global organization. Digital storytelling software can become your company’s ‘single source of truth,’ with all the content assembled and organized in a central library. Full editorial control means that a global company can create and use regionally produced content in a fully branded way, and distribute these stories in whichever way has the most impact.

With a powerful cloud-based solution, multiple teams can work on digital content from their own locations around the world – and then add it to the library. It makes it easier to combine digital assets from a variety of sources and homogenize them when needed. Each team can also draw from the same content library (from diverse locations) too – meaning you can provide simultaneous, yet tailored experiences, for audiences in different regions around the world.

And best of all, these can be organized and deployed everywhere – from a single point.

Digital Storytelling Software is critical for spreading your message around the world

There are numerous tools or AV hardware options for displaying or deploying your digital stories. As already touched upon, audiences have gained a taste for digital experiences such as hybrid events – even when they attend them in-person. A distinctive digital experience can be a critical factor in standing out at a tradeshow or expo, and these can be easily used to capture customer information that helps retain potential leads with additional digital touchpoints much later.

One such tool with immense impact is digital signage. When you can use interactive digital signage effectively, you’re offering a low-threshold gateway for customer interaction. This can pave the way for a deeper brand experience, such as an Immersive Experience Room.

These have gained much attention in recent years; Immersive Experiences have demonstrated a remarkable ability to capture attention and create special experiences. Immersive experiences (IXs) are remembered long after the event, and are a durable trigger for future interactions. They’re usually employed as a fixed installation, but there are now exciting mobile options available that can arrive and be installed at a tradeshow (or other event/location) within hours.

Using a cloud-native digital storytelling software solution, you have the full breadth of options available. You can create multiple variations of content, and use different ones at each location. It also enables your teams to create instantaneous updates to the content library everywhere, because they use a single content library accessed via the cloud.

With good-quality digital storytelling software it becomes easier and more cost-effective to create mind-blowing experiences. It enables an agile and modular approach to building cohesive digital stories and ensures that digital assets can be adapted and re-used time and time again.


ROI: It’s payback time

The adaptability and reusability of content when using digital storytelling software ensures you have the most impact with a maximum ROI. With this software you can craft targeted digital stories that harmonize perfectly with each audience. By being able to adapt these and reuse them, you can ensure that investment in digital assets can pay dividends for many years.

Considering the expense of preparing for events like expos and trade fairs, it makes sense to get the most long-term impact from the digital assets after the event. It also makes good sense to ensure that these investments are worthwhile, by hitting the right target at each stop on your journey. With the right software tools, all this becomes possible.

For more information about this subject contact Purple.


Why Do You Need A Certificate Of Good Standing?

“What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”


This statement by Dave Thomas, the founder of the famous fast food chain Wendy’s, explains to us the three major things we need to make a business successful.


There are a lot of things to be considered when you start a business. There are finances, pitches, legal formalities, marketing, and so much more attached to the idea of starting your own business. The most paperwork involved is in the legal formalities. One such document in the legal is a certificate of good standing.

What is a certificate of good standing?

A certificate of good standing is an official document that a business can get issued by a state government agency. The certificate is obtained if your business has paid all the necessary fees and filed all the reports required at the Secretary’s office.


It serves as proof that the company has met all the legal obligations in the state. For example, a Delaware certificate of good standing proves that the company has an existence in the state of Delaware and can transact here. It also permits them to seek business in other states.

Who issues the certificate?

The certificate is issued by the Secretary of State, Division of Corporations. It is a state government agency that handles all the legalities surrounding businesses. It keeps track of all your dues, taxes, and annual reports.

How to get the certificate?

It is easy to get the certificate if you and your business are compliant with state regulations. There are three major things to check if your business is up to speed with state compliance requirements:

1. License and permits

To run a business of any kind, your company must have all the proper licensing and permits. These involve health and building permits.

2. Taxes

Make sure you pay your taxes well within time to steer clear of any issues from the state agency. Deepening on your business type and state, different taxes need to be paid in time.

3. Annual reports

An annual report is a must to know the finances of your businesses to be analyzed by the state government agency.

Once you are done with the above-mentioned formalities, you can simply order the certificate of good standing online at the state website.

Why does a business need a certificate of good standing?

Here we address the main question, why do businesses need this certificate? A list of reasons will explain to you why the certificate is a big deal.

  • To do business with others

Whenever you make a deal or contract with another business, the other party might want to look at your certificate of good standing. This gives the company faith that they are dealing with an authentic and trustworthy brand.

  • To open a new business in the state

If your one business is debted and does not have a certificate, no state agency will allow you to dive into another business. To open a new business, one is required to submit a certificate of good standing.

  • To start a business in a new state

Any company that is thinking of spreading its wings in another state needs to show its certificate of good standing to prove that it has enough assets and no financial liabilities.

  • To seek funding or a loan

Any investor or bank would check all your details before investing or loaning you a significant amount. A certificate of good standing will help you prove that your business is financially stable.


A certificate of good standing is not a simple piece of paper, but it is your way to get things done right and easily. This is proof that your company has great assets and is financially stable.

How To Gown Properly In A Clean Room

We use sophisticated electronic devices almost every waking moment. The powerful camera, the processor, and the display are all packed into one slim case. Just from the looks of it, we can conclude that fitting all the small components perfectly is a sensitive task and requires the utmost level of care and protection.


Even a small speck of dust can cause the device to malfunction, and it will have to be taken apart, thereby wasting valuable labor and time. For this reason, device manufacturing companies establish clean rooms that are free from contaminants.


These rooms are so immaculate that even after due care, you can end up contaminating them without even realizing it. Hence, there is a proper protocol that has to be followed when working in a clean room. One such protocol is the proper gowning in clean room suits. In this article, we will talk about how to gown properly in a clean room.

Before getting dressed

In this section, we will talk about the measures that need to be taken before the employees put on their clean room suit. If you are getting ready for the clean room, you must ensure that the skin surface that will be exposed during your time in the room is cleaned properly. Additionally, if you are the clean room manager, you should ask your employees to remove their makeup and other skincare products.


For this, you can use any industry-compliant disinfectant. Now, the employees must ensure that the clothes underneath the suit are clean and have been thoroughly washed. Further, place a sticky mat outside the clean room and ask the entrants to walk over two to three times so that the dirt is removed thoroughly.


Once you have gone through these processes, you are safe to enter the changing room to suit up. However, be mindful when putting on the shoe covers. You want to put them one by one. This means that you have to put the clean foot on the clean side of the room and the dirty foot on the dirty side. This simple practice will drastically reduce the contamination risk.

The Gowning part

Once you have ensured that the entrants have been thoroughly cleaned, it’s time to suit up. The popular clean room suits include coveralls, protective sleeves, lab coats, and frocks. Now, when you are gearing up for the room, you have to ensure that none of the equipment touches the ground.


For this, you have to design the changing room in a way that makes the gearing-up process easier and more efficient. You can incorporate the use of hangers, benches, etc. Additionally, you must ask your employees about their changing habits if you are managing the changing process. This will help you identify the potential risk that your employees might carry. Based on the common changing behavior, you can design transition techniques to make it smoother for the employees.


If your industry works with coveralls, you must ensure that the trousers are neatly tucked inside the boots. While gearing up, if any piece of the suit gets damaged, the changing process will have to be repeated from scratch to avoid any risks. The gloves should fit the hands of the employees perfectly and must be long enough to be tucked inside the sleeves.

Face and Hair

Now that your employees’ bodies are covered with the clean room suit, it’s time to take care of the face and hair. For this, you must ensure that all the employees are wearing head caps at all times. Additionally, hair and beards must be covered with proper equipment. Proper head coverings are the ones that seal the head completely without leaving any gaps.

The Effects of Brain Pills


Also known as smart drugs, brain boosters are important, but like anything, they have their strengths and weaknesses. The weaknesses vary from person to person, so this doesn’t necessarily mean that it occurs to everybody. With that said, this article reviews some of the most prominent side effects of brain pills once used for a while or even during the first time. So without much ado, let’s dive in.

1. They are lethal for a Young Mind.

Science has it that any drug is prevalent when used by individuals between 19-25 years, but they are vital for a very young brain. Even the most experienced doctors do not advise anyone below the age of twenty-five to jump on these drugs in the event that their brains are still developing. It is therefore advised that you should stick to coffee.

2. Drug Contraindications and Interactions

It could help if you knew that using smart drugs without a prescription or supervision by a doctor can be lethal. This is because some contraindications and interactions may lead to serious problems. You should be therefore informed that you shouldn’t use these drugs if you drink alcohol or take any drug that can cause interactions.

3. Legislation

Unless your prescription is from a legitimate doctor or physician, it could help if you understood that purchasing brain-boosting drugs range between being downright illegal and legally ambiguous. It is assumed that you don’t know what you are purchasing, and to some extent, you might get into some legal problems. Some drugs need a prescription to possess them, or else you will be jailed.

Final Verdict

Even though nootropics have been experimented with, it doesn’t mean that they only have benefits. They also have their downside; thus, you should always be careful when using smart drugs, or you will end up somewhere worse. Stay safe while trying these drugs. Thank you!

Tips and Best Practices for Green Fulfilment 

When an ecommerce business starts out, the normal path taken for fulfilment is to handle it in-house. This is fine at that particular stage – as inventory is typically small – and there are actually several advantages. For example, customers feel this is more personal, you have a great deal of personal control over the actual process of fulfilment, and you can personalize it to a large degree.

And no customer buying a niche product from a small ecommerce site is under any illusions that it is going to offer super-expediated same-day delivery. That point only comes when you start having the type of inventory load that requires it and when you start shipping to more customers living further afield.

In-house order fulfilment also comes with one further advantage. It is easier to be green. You can source packaging yourself; you do not have to ship too far, and small companies simply have a better reputation when it comes to environmental protection.

And this last advantage, as it happens, raises a particularly important point when it comes to ecommerce marketing – customer bases today have never been more concerned about the environment. Furthermore, they make this known with their wallets.

If you handle order fulfilment yourself, then you should certainly make the most of this advantage while you can. There is also the point that it is simply a moral good to try to help the environment. However, if you want to grow, then there will come a point when you need to outsource order fulfilment.

Last mile delivery and ecommerce fulfilment experts Shipping and Handling of Texas note that this is one of the surest signs that a company is growing, as it reflects expanded inventory and revenue to pay for order fulfilment outsourcing.

Nevertheless, you should also bear in mind that the step up to third-party fulfilment does not need to be the end of green fulfilment. The previous point about customers appreciating this still very much applies, and there is much that you can do to ensure that your packaging and shipment impact the environment as little as possible.

Advantages of Green Fulfilment 

Before getting on to some handy tips for green order fulfilment, it’s wise to go over some further advantages of the practice.

Create a Green Reputation for Your Company 

We have already mentioned how many customers really appreciate the green approach. Following green practices also creates a reputation for your company, and you can get all sorts of official recognition with which to advertise that reputation.

Can be Cheaper

Specifically, green order fulfilment can be cheaper if you follow the practice of using less packaging. This will cut shipping costs and allow you to advertise the fact that you are doing it for the environment.

Tips for Green Order Fulfilment 

Prioritize Cardboard 

As things stand, recycled old cardboard is one of the most important components of new cardboard. That means if you prioritize this as a packaging material, you can much more easily do so sustainably.

Optimize Delivery Routes 

This is something that can be managed by a good, outsourced fulfilment service. The goal is to maximize the number of drop-offs along a route of last mile delivery. You can also make sure that the fulfilment services packs the maximum onto each load to distribution centers.

Keep the Packaging Compact

This is a great move because it uses less material, and it can end up making a much sleeker package – without lots of annoying garbage for customers to pull out before they even see their product.

Prioritizing green fulfilment will make you look good – and it can even work out very cost-effective too.

1 2 3 16